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  • Keming, or the importance of not being a click.

    Keming

    This is Important

    Let me start with some namedropping, to prove the importance of the subject. Apple just changed the kerning of the word “click“ on the El Capitan website (and tens of articles were published instantly on the topic), because the…

  • The Stroop Effect and its Implications in UX Design

    What happens when your brain is trying to process conflicting streams of information? Let’s find out.

    Read this list of colors to yourself:

    Red

    Green

    Blue

    Purple

    Black

    Brown

    Yellow

    Red

    Blue

    Pink

    Orange

    Piece of cake right? You are only concentrating…