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  • User-Centered Data Visualization. Part 4 – The Experiment

    Visualizing data instead of presenting them as ASCII in lists or tables makes sense because we’re much better in processing graphical than numerical data (the so-called pictorial superiority effect). Also, graphical visualizations are considered to be…

  • UX of Responsive Web Design

    What is Responsive Web Design?

    Ethan Marcotte first used the term Responsive Web Design in his article in A List Apart in May of 2010. Marcotte explains that designing for every screen size and device is not practical, there are simply too many devices…

  • The Magic is in the Details: The Beauty of Well Designed Micro-interactions and the Horror of Badly Designed Ones

     

    What are microinteractions? Microinteractions are the tiny details of a process that create the flow from beginning to completion. Dan Saffler defines Microinteractions as single moments within a use case.  They are discreet touch points that support…

  • The Power of Pumpkin Spice

    There are almost three weeks of summer left, all of the leaves are still on the trees and I’m already craving pumpkin. How has this traditionally Thanksgiving flavor taken over the third of the year between Labor Day and New Year’s Eve? The pumpkin spice…

  • The Stroop Effect and its Implications in UX Design

    What happens when your brain is trying to process conflicting streams of information? Let’s find out.

    Read this list of colors to yourself:

    Red

    Green

    Blue

    Purple

    Black

    Brown

    Yellow

    Red

    Blue

    Pink

    Orange

    Piece of cake right? You are only concentrating…

  • The UX of Working With You

    The creative process can be an emotional roller coaster for both designers and clients alike.  Clients must trust the design team to conceive a solution that will meet the needs of their customers. The experience our client has throughout the design process…