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  • Customer Experience Guru Mark Hurst at Infragistics

    Recently, we had the great pleasure to welcome Mark Hurst to the Infragistics headquarters. Mark is the founder of the well-known annual GEL conference in New York City. He’s also the founder and CEO of Creative Good, a consulting and services company…

  • The Power of Pumpkin Spice

    There are almost three weeks of summer left, all of the leaves are still on the trees and I’m already craving pumpkin. How has this traditionally Thanksgiving flavor taken over the third of the year between Labor Day and New Year’s Eve? The pumpkin spice…

  • The Stroop Effect and its Implications in UX Design

    What happens when your brain is trying to process conflicting streams of information? Let’s find out.

    Read this list of colors to yourself:

    Red

    Green

    Blue

    Purple

    Black

    Brown

    Yellow

    Red

    Blue

    Pink

    Orange

    Piece of cake right? You are only concentrating…

  • The UX of Working With You

    The creative process can be an emotional roller coaster for both designers and clients alike.  Clients must trust the design team to conceive a solution that will meet the needs of their customers. The experience our client has throughout the design process…

  • 5W+H = Knowledge to Design an Excellent User Experience

    You may have heard that to design a good user experience you first need to understand the users and their needs, but what exactly do you need to know? It comes down to five W and one H question – Who, What, When, Where, Why, and How. The answers to these…