How Do You Research Something That Doesn’t Yet Exist? Jim Ross / Wed, Mar 1, 2017 I once was in a project-scoping meeting for a client who wanted to create next generation banking products and services. Since these were new ideas, they assumed that the customers didn’t exist yet. We...
Put User Research Knowledge Where It Belongs Jim Ross / Fri, Jan 6, 2017 Imagine conducting extensive user research. You reveal extremely interesting information and present it to your client and the project team. They seem intrigued and appreciate learning about the users...