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The “Unicorn” concept (a rare individual who can do every UX job) has been talked up lately. I last heard an impassioned talk about this at UI18 in Boston. The idea goes something like this: There are so many enterprises that need UX services but there…

One Rule of UX Consulting

There is a rule in consulting that many professionals don’t seem to understand (or want to believe). This rule applies regardless of your specialty. It doesn’t matter whether you call yourself a UX Architect, a Design Researcher…

The creative process can be an emotional roller coaster for both designers and clients alike.  Clients must trust the design team to conceive a solution that will meet the needs of their customers. The experience our client has throughout the design process…