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What are microinteractions? Microinteractions are the tiny details of a process that create the flow from beginning to completion. Dan Saffler defines Microinteractions as single moments within a use case.  They are discreet touch points that support…

There is a blog that I love called McMansion Hell  –  you know those crazy monster houses built in bulk starting in the 1980’s? They are usually found in great clusters and sometimes on very small pieces of property relative to their immense size;…

The creative process can be an emotional roller coaster for both designers and clients alike.  Clients must trust the design team to conceive a solution that will meet the needs of their customers. The experience our client has throughout the design process…