The Stroop Effect and its Implications in UX Design Darian O'Reilly / Mon, Feb 8, 2016 What happens when your brain is trying to process conflicting streams of information? Let’s find out. Read this list of colors to yourself: Red Green Blue Purple Black Brown Yellow Red...
Sticky Navigation Pattern Solves Usability and Design Issues Marshal Datkowitz / Thu, Jun 13, 2013 Good website navigation is about good wayfinding. Wayfinding describes how we best orient ourselves by the use of signs and landmarks. So good navigation should clearly inform us as to where we are and...
Are You Design-Driven? Probably Not. Kevin Richardson, Ph.D. / Fri, Jan 18, 2013 The phrase “design-driven” seems to be used a lot these days. From design blogs to books on building corporate culture to marketing campaigns, everyone either thinks they are “design-driven” or need to...
More proof that UX matters Marshal Datkowitz / Thu, Jun 21, 2012 I found this article in the New York Times that highlights the detrimental effect of bad user interfaces on the user experience and as a consequence on the rating of Ford. Executive summary: • In...
Listening to users with Iterative Design Marshal Datkowitz / Thu, May 3, 2012 The heart of User Centered Design (UCD) is to listen to users. By "listen" I don't mean just hearing their words but using all the methods of observation to understand what users want from a product....